Transforming Journeys into Wearable Narratives

Born in 1993, Valentina Poltronieri is an Italian fashion designer, couturier, entrepreneur, and founder of the eponymous brand.

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Her journey into fashion began with a private styling course in Bergamo before moving to Milan to attend the Fashion Design Bachelor's Degree at Istituto Marangoni. She later specialized in pattern making and women's tailoring through a Master's program at Istituto Secoli, one of Italy's most prestigious institutions for technical fashion education.

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After gaining experience within renowned fashion companies and artisan ateliers, where she developed expertise in design, pattern making, garment construction, production processes, and supplier relations, she founded her own brand in 2018, driven by the desire to express a personal and independent creative vision.

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In 2021, she fulfilled a long-held ambition by opening the VP Fashion & Creative Lab in Treviglio (BG). More than a design studio, the Lab represents the creative heart of the brand, where ideas, research, craftsmanship, and innovation converge to bring each collection to life.

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Travel, culture, and human connection are central elements of her creative universe. Every collection originates from an immersive exploration of places, architecture, art, traditions, and identities, transforming personal experiences into contemporary sartorial narratives. Through a refined balance of craftsmanship, tailoring, and experimentation, Valentina creates garments that celebrate individuality, emotional expression, and timeless elegance.

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Today, the brand stands out for its distinctive prêt-à-couture approach, combining Italian artisanal excellence with contemporary design, innovative research, and a strong commitment to authenticity.