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The brand bursts into the fashion panorama with exuberance, recognisability and dynamism

Fotografia Designer


Valentina Poltronieri, born in 1993, founder of the brand of the same name, took her first steps in the world of fashion by attending a private fashion styling course in Bergamo. Moving to Milan, she took part in the Fashion Design Triennial at the Istituto Marangoni, concluding her training by enrolling in the Master's in Pattern Making and Women's Tailoring at the Istituto Secoli.

Following various experiences with companies and nationally recognized fashion laboratories, after having learned the discipline of the creative process, experimentation, pattern making, cutting, relationships with suppliers, in 2018 he felt the desire to conceive his own philosophy and his own brand personal.

In 2020, the stylist and couturier fulfills her dream by opening her first headquarters in the province of Bergamo, the "VP Fashion & Creative Lab". In this creative, commercial and operational location the garments of the collections come to life, with a glam-pop attitude.

Central to her and her journey is the theme of travel, not only linked exclusively to the physical and real dimension which is then translated into stylistic languages and modeling to create the collections, but becomes the spokesperson for a dense cultural, folkloristic plot of a people.

This opens up creative and visual horizons towards spiritual, passionate, emotionally charged goals.

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